AI Lead Qualification That Turns Every Visitor Into a Scored, Routed Lead
Boafo Agent gives growing UK, US, Canadian and European teams a branded AI lead qualification agent that engages every visitor, asks the questions your best SDR would ask, scores the lead against your ICP and drops a clean, structured brief into your inbox, Google Sheets or CRM.
Live in production with real customers. Trained on your business before launch.
What's getting in the way today
- Your contact form collects a name and email, not the information sales actually needs.
- Reps waste hours on first-touch calls with leads that turn out to be a bad fit.
- Out-of-hours enquiries go cold before someone replies.
- Marketing spend brings traffic that never becomes a qualified conversation.
- Static lead-scoring rules in your CRM don't reflect what your buyers actually say.
How AI lead qualification works with Boafo
Your AI Employee proactively engages visitors as soon as they show intent, pricing page, return visit, comparison page.
It asks the qualifying questions you'd want a real SDR to ask: team size, use case, budget range, urgency, current tools. We co-design these during onboarding to match your ICP.
Every conversation is summarised, scored against your criteria and pushed to your team via email and Google Sheets, with webhook delivery to your CRM. Sales sees the whole conversation, so the first call is the second touch, not the first.
Hot leads can book a discovery call directly into the right rep's Google Calendar without ever leaving the chat.
Example conversation
Why teams choose Boafo Agent for this
Every visitor qualified
No more single-digit form conversion. Real conversations on the page where intent is highest.
Scored against your ICP
Co-designed qualifying questions match your ideal customer profile, not a generic template.
Pipeline 24/7
Leads captured on Sunday at midnight are in your inbox Monday morning.
Full transcript handoff
Sales sees the whole conversation, no awkward 'tell me what you told the bot'.
Auto-book hot leads
High-fit leads land directly on the right calendar with a Google Meet link.
CRM-ready
Email + Google Sheets out of the box, webhook to HubSpot, Pipedrive or custom CRM.
Where the ROI shows up
The cost of a single missed enterprise lead, one that went to a faster competitor, pays for AI lead qualification for months. Most teams see the agent pay for itself in the first month from leads that previously wouldn't have replied at all.
AddressCore is live in production with Boafo Agent, capturing and qualifying customer enquiries while the team focuses on delivery.
Read customer stories →Frequently asked questions
What is AI lead qualification?
AI lead qualification uses a trained AI Employee to engage every website visitor, ask qualifying questions matched to your ICP, score the lead and route it to your sales team with the full transcript attached.
How does it qualify leads?
During onboarding we co-design the qualifying questions, typically team size, use case, budget range, urgency and current tools. The agent asks them naturally in conversation and scores each answer against your ICP.
Will it push leads to our CRM?
Yes. Leads land in email and Google Sheets out of the box, with webhook delivery to HubSpot, Pipedrive or any custom CRM.
Will it scare prospects off by asking too much?
No. It asks one or two qualifying questions at a time, in a friendly tone, and only collects what's necessary to route the lead.
Can it book meetings directly?
Yes. It integrates with Google Calendar, finds open slots and books a Google Meet automatically for high-fit leads.
How is this different from a lead capture form?
A form collects whatever the visitor types and stops. AI lead qualification holds a real conversation, asks follow-ups, scores against your ICP and decides when to book a meeting vs nurture.
How much does it cost?
Plans start at £99/month. Most B2B teams recover the cost from a single extra qualified meeting in month one.
How quickly can we launch?
Most B2B teams are live within a week, including qualifying questions and CRM routing.